Meet the Toad!
wildtoad toffee's story sounds strangely familiar! I’ve made it for years as gifts around Christmas, and people have always said “You should start selling this stuff! It’s like Christmas crack!” So, In January 2014, I decided to give it a shot. And boy, did it take off! Despite that, I still personally make it by hand in small batches using only the finest ingredients….pure, creamy REAL butter, Imperial Pure Cane Sugar, a thin layer of GUITTARD chocolate, just enough to hold the TEXAS pecans. Doesn’t get any better than that!
It’s giving that person who might be having the worst day ever, 5 seconds of joy. It’s the look of surprise on their faces when they try it, expecting something different. It’s giving “women of a certain age” who still have so much to offer a fun place to work when others might not even give them a second glance. It’s the “crazy booth” at shows and events where customers are given a hard time and they give it back. It’s where they can get razzed for buying a “stupid size” bag (it’s gone before the end of the aisle, so you say, “I’m so stupid, why didn’t I buy a larger bag?”) It’s someone getting misty-eyed, saying it’s the best they’ve ever eaten or that they never thought they’d ever taste their mom’s toffee again. It’s customers sharing special memories of toffee.
A question I get asked constantly is, “Where in the world did you get the name?”
Funny story. Never has it been this difficult to come up with a name. But it was one of those times, that when you finally came up with it, you’d know.
Actually, after trying out all sorts of different names, we kept coming back to “wildtoad toffee”.
The “wild” references the animal print that is part of our great packaging. Of course in NO way does it refer to me! (Why does everyone laugh when I say that??)
Now for the “toad”. Being a proud native of Fort Worth in the Great State of Texas, I wanted something to reflect my heritage, but that wasn’t boring. When we were little, we’d go around playing with horned frogs, or as we called them “horny toads”, because of their horns. (Get your mind out of the gutter!) So horned frogs turned into toads.
And that’s where you get “wildtoad toffee”!
As time has progressed, “the toad” has come into being known as kinda a sarcastic, smart-aleck, personality of his own that not only is loving bringing smiles to people (especially those those claim to “hate” toffee) but also constantly being thankful for all the blessings He is giving us.
Our mission? To show everyone how toffee SHOULD taste, one toadhead at a time!
The Buzz about The Toad